Detroit, (April 14, 2025) – The Detroit Symphony Orchestra (DSO) today announced that the orchestra has appointed Kelly Striewski to the position of Vice President of Marketing, joining its senior leadership team and reporting to the Vice President and Chief Revenue Officer Jill Elder. She will officially start on May 2, 2025.
Striewski will provide strategic leadership and work collaboratively to align the DSO’s marketing efforts across the organization while growing the brand locally, regionally, and nationally. She will lead a department responsible for audience growth, ticket revenue, and patron service and build strategies to increase audience retention and reach new audiences through relationship-based marketing. Striewski will also cultivate relationships with Detroit leaders in government, business, and other arts nonprofits, and foster partnerships that are integral to promoting the DSO as a community-serving orchestra and a community asset.
Striewski comes to the DSO from the Country Music Association in Nashville, where she served as Senior Vice President, Marketing, Content & Communications Strategy. Prior to that, she held a leadership position with Dick Clark Productions in Los Angeles where she led corporate and consumer marketing efforts for a number of high-profile shows.
“I am excited to welcome Kelly to the Detroit Symphony Orchestra,” said Elder. “With a proven track record and vast leadership, marketing, and partnership experience, Kelly will have an impact for our organization and our community as we continue to create unforgettable musical experiences by sustaining a world-class orchestra for our city.”
“I am thrilled to be joining the Detroit Symphony Orchestra,” said Striewski. “As a Detroit-area native, it is a true privilege to be part of such a prestigious organization. I look forward to returning home to this incredible community and developing unique and innovative strategies that drive continued growth and engagement for the DSO.”
----
About Kelly Striewski
Kelly Striewski is a highly accomplished and strategic marketing leader with a wealth of experience in the entertainment and lifestyle sectors. Most recently, she served as the Senior Vice President, Marketing, Content & Communications Strategy at the Country Music Association (CMA) in Nashville, where she oversaw all facets of the organization’s marketing initiatives and sponsorship revenue. This included leading the teams responsible for digital marketing, communications, creative and content development, integrated marketing, and strategic partnerships. As a key member of CMA's executive leadership team, she collaborated closely with the CMA Board of Directors to drive strategic initiatives that shaped the organization's vision and growth. Additionally, Striewski played a pivotal role in maintaining and strengthening CMA's relationship with its network television partner, ABC.
Prior to joining CMA, Striewski held a senior position at Dick Clark Productions in Los Angeles, where she led corporate and consumer marketing efforts for a diverse portfolio of high-profile shows, including the Academy of Country Music Awards, American Music Awards, Billboard Music Awards, Golden Globe Awards, Dick Clark’s New Year’s Rockin' Eve with Ryan Seacrest, and So You Think You Can Dance, among others.
Earlier in her career, Striewski spearheaded the Nintendo of America account at Golin, where she led all public relations efforts including media communication, social and influencer campaigns, special events, and ongoing product launches. She also previously held a leadership role at B|WR Public Relations, where she directed PR, entertainment marketing, and special events for prestigious brands such as PUMA, Lincoln Motor Company, Stand Up To Cancer, Beaches & Sandals Resorts, and DELL.
About the DSO
The acclaimed Detroit Symphony Orchestra is known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. Led by Music Director Jader Bignamini since 2020, the DSO makes its home at historic Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center, offering a robust performance schedule that features classical, pops, jazz, and family concerts, plus community performances. Enrico Lopez-Yañez was named Principal Pops Conductor in 2023, trumpeter and composer Terence Blanchard serves as the orchestra’s Fred A. Erb Jazz Creative Director Chair, and Tabita Berglund began her tenure as Principal Guest Conductor in the 2024–25 season. A dedication to broadcast innovation and technology began in 1922, when the DSO became the first orchestra in the world to present a live radio broadcast of a concert and continues today with the groundbreaking Live from Orchestra Hall series of free webcasts.
The DSO’s distinguished history of recordings—many led by its renowned music directors—spans nearly a century, beginning with the orchestra’s first 78 rpm singles with Ossip Gabrilowitsch released on the Victrola label in 1928. A steady recording output has continued since then, with highlights including more than 20 releases with Paul Paray for Mercury’s Living Presence series, and 27 under the baton of Neeme Järvi, mostly on the Chandos label. In the 1970s, the DSO took part in the historic Black Composers Series for Columbia Records led by its then-Associate Conductor Paul Freeman and later made several acclaimed recordings with Antal Doráti for the Decca label. More recently, under the direction of Leonard Slatkin, the DSO recorded music by Rachmaninoff, Copland, and John Williams for the Naxos label, earning its first GRAMMY® nomination in 2017 for Copland’s Third Symphony / Three Latin American Sketches. The first recording with Jader Bignamini, of Wynton Marsalis’s Blues Symphony, was released in March 2025 on the Pentatone label.
Since its first school concerts a century ago, and particularly since the founding of the Civic Youth Ensembles in 1970, the DSO has been a national leader in bringing the benefits of music education to students, teachers, and families in Detroit and surrounding communities. The DSO remains committed to expanding its participation in the growth and well-being of Detroit through programs like its Detroit Neighborhood Initiative—cultural events co-created with community partners and residents—and Detroit Harmony, a promise to provide an instrument and instruction to any student in the city who wants to learn. With unwavering support from the people of Detroit, the DSO actively pursues a mission to impact lives through the power of unforgettable musical experiences.